Yahoo Finance: Justin Lefkovitch Receives A Summit Emerging Media Award For Its Groundbreaking Marketing Campaign For Syfy
The Summit International Awards selected Mirrored Media to receive a Leader Award for Event Marketing in the 2016 Summit Emerging Media Award (Summit EMA) competition. Mirrored Media was recognized for its experiential marketing campaign for the premiere of Syfy’s hit series The Magicians, which continues to be adapted by other agencies nationwide.
Mirrored Media called on chart-topping recording artist Bebe Rexha and social media influencers to engage Syfy’s millennial demographic through a new type of multi-faceted campaign, featuring music, social experiences, and live events. Founded by CEO Justin Lefkovitch, the Santa Monica-based agency orchestrated a college tour that gave students an exclusive opportunity to screen the pilot episode before its network premiere, while also featuring cast appearances, branded concessions, and shareable social activations. Attendees also experienced an intimate acoustic performance by Rexha, whose chart-topping single “No Broken Hearts” was debuted in the series’ trailer.
Mirrored Media achieved exceptional results with millions of media impressions, ongoing social conversations, millions of pre-linear episode views, and the largest percent increase of millennial viewers than any premiere on Syfy in the three years prior.
“This was an exciting opportunity to work with Syfy around a challenging goal,” said Lefkovitch. “We set out to design a campaign to create buzz, reach, and excitement among influential millennial college students. The idea and execution was overwhelmingly successful for Syfy. We are extremely proud of the campaign results as well as the continued success of The Magicians and Bebe Rexha.”
The Summit EMA began in 2007 and evolved through a need to recognize and celebrate creativity, innovation, and those pushing the bounds of creative excellence in all forms of emerging media.
“Most communication professionals recognize that established avenues of communication can be reliable and safe; however, audiences are becoming increasingly fragmented and difficult to engage, inform and affect. Developing, applying and combining emerging media with creative messaging and market awareness is challenging. Achieving this synthesis is what makes earning a Summit EMA a significant achievement,” said Jocelyn Luciano, Executive Director for the Summit International Awards.
Mirrored Media was named one of Chief Marketer‘s Top 100 Promotion Marketing Agencies in 2016 and received recognition as one of Event Marketer‘s Top 100 Agencies for two consecutive years. It was also recognized by Inc. as one of the Fastest Growing Companies in America.
In addition to executing the award-winning campaign for Syfy in 2016, Lefkovitch and his team produced events for Fullscreen, TuneCore, Tastemade, EFG PR, and more. Mirrored Media also produced the West Coast debut of the internationally-known vintage automotive event, The Race of Gentlemen. Other notable projects include Live.me’s activations and meetups (NerdHQ, VidCon, Beautycon, Playlist Live, and Six Flags), retail events for Kaskade, the Banks & Steelz launch, and exclusive events for pop artists Tove Lo, Bea Miller, and Sabrina Carpenter.
ABOUT MIRRORED MEDIA
Mirrored Media is a full-service experiential marketing firm that creates high impact, enduring lifestyle campaigns specializing in music and entertainment. As innovators within the space, Mirrored helps brands reach their target market through authentic, stand-out experiences that are a win-win for the talent, the brand, and ultimately, the fan. Founded by CEO Justin Lefkovitch, Mirrored Media’s team is composed of experienced, industry-leading experts in production, event design, brand marketing, sponsorships and promotions, talent booking and management, and content creation. As an award-winning agency, Mirrored Media is consistently recognized as one of the most creative companies that caters to brands, media, influencers, and artists, creating custom tailored marketing solutions. By bridging the gap between music, technology, influencers, art, and fashion, Mirrored Media has curated some of the most successful and influential experiential activations and campaigns. Ultimately, every client experiences transformational results. Clients have included NBC Universal, Universal Pictures, TNT Turner, AT&T, Warner Bros. Records, Acura, mophie, CraveOnline, Bacardi USA, Fullscreen, Inc., TuneCore, Coach, and many others. For more information, please visit: www.mirroredmedia.com