Rating Super Bowl LI: Producers Give Lady Gaga Halftime Show a B+
Event producers from across the country shared their thoughts on the Super Bowl LI halftime show, which was headlined by Lady Gaga.
By Ian Zelaya Posted February 6, 2017, 8:51 AM EST
Event producers from across the country told BizBash what they liked and didn’t like about this year’s show, including the use of 300 Intel drones, LED torches held by a choreographed on-field audience, pyrotechnics, and the lack of an unambiguous political statement.
“Super Bowl LI’s halftime show with Lady Gaga can be summed up in a word: professional. With a rooftop opening that alluded to Michael Jackson’s 1993 performance, Gaga played off the crowd well, stuck to the hits, had smooth transitions, and didn’t stray too far from her own dynamic comfort zone.
The production itself was beautiful, with a galactic smoking LED stage and structural towers featuring musicians and pyro to look larger than life while still mobile. In my opinion, the tech stole the show, between the 300 dancing Intel Drones and the choreographed crowd light displays.
I would have liked to see a better camera shot of the drones mid-show. Overall, Gaga could use a little aerial technique from Pink.”
Letter Grade: A-
Lefkovitch is the founder and C.E.O. of Mirrored Media, a Los Angeles-based experiential marketing agency. Clients have included SyFy, Universal, and Acura.
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