We are very proud to announce that Mirrored Media has been named a 2017 MarCom Award winner in two categories. MarCom Awards is an international creative competition that recognizes outstanding achievement by marketing and communication professionals. MarCom Awards is administered and judged by the Association of Marketing and Communication Professionals. The international organization consists of several thousand creative professionals. The Association oversees awards and recognition programs, provides judges and sets standards for excellence. Our influential BMW Road to Coachella campaign was awarded in both categories.
BMW Road to Coachella: MarCom Awards – Gold –Digital Media | Web Video
BMW Road to Coachella: MarCom Awards – Video & Film
About Road to Coachella:
This first-of-its-kind partnership paired renowned composer and producer Hans Zimmer with BMW i to create an artistic and visually-inspiring content piece featuring an original score by Zimmer himself along with a cast of Coachella and influencer cameos. The concept was unique in that it gave BMW the opportunity to create an open dialogue with its target audience while also fostering a narrative around why BMW partnered with Coachella. The campaign told the story of the partnership while blending multiple forms of art including music, film, photography, and automobiles across multiple genres. The success of the campaign allowed BMW to focus on a new lifestyle line of marketing that has now changed the direction of its 2018 efforts going forward.