ABOUT JUSTIN LEFKOVITCH
Justin Lefkovitch Knows Experiential Marketing
Justin Lefkovitch is the Founder and CEO of Mirrored Media, one of the entertainment industry’s most influential experiential marketing agencies. Justin sits at the intersection of entertainment, marketing, and the fan experience. He founded Mirrored Media with the core understanding that the relationship between the entertainment and marketing industries is unique; one that struggles at times due to industry language barriers, intimidating cultural nuisances, and different objectives. Justin took his vision and created a team composed of experienced entertainment and marketing industry alums with a focus on music. Mirrored Media creates high impact, enduring lifestyle campaigns, specializing in music and entertainment. Their success is defined by creating authentic experiences that drive engagement and promote growth. Mirrored Media brings campaigns to life that are a win-win for the talent, the brand, and, ultimately, the fan.
Since launching in 2011, Justin and his team have spearheaded various national campaigns with talent and brands including SyFy’s The Magicians campaign with Bebe Rexha, Acura’s ILX launch with Metric, Mophie featuring hundreds of artists including Macklemore and Capital Cities, Coach’s “Backstage” Program with Grouplove, Tokimonsta, Kid Cudi, Skylar Grey, and more. Mirrored Media has also ideated and executed feature campaigns for Fullscreen, Awesomeness TV, Universal Pictures, NBC Universal, TNT Turner, MTV, Bacardi, Google Play, TuneCore, 20th Century Fox, iHeart Radio, Marriott Hotels, Hyatt Hotels, Captain Morgan, AT&T, CraveOnline, and many more. Additionally, Mirrored partners with major record labels and artists as their experiential arm to develop campaigns including Kaskade, Jeezy, Tove Lo, and Banks & Steelz.
Justin’s experience allows him to truly create a company and culture that bridges the gap between music, technology, influencers, art, and fashion. He has curated some of the most successful campaigns, and his work has been recognized for its creativity and transformational results by Forbes, EventMarketer, Chief Marketer, Inc., AdWeek, LA Business Journal, Huffington Post, and Summit International Creative Awards. Justin has been named one of Los Angeles Business Journal’s “Top Twenty in Their 20s” and The Apex Society’s “Power 30 under 30”, while leading Mirrored Media in winning consecutive EventMarketer’s Top 100 agencies “It List”, Chief Marketers “Top 100 Promotion Marketing Agencies”, Summit Creative Awards Experiential Winner, Inc. 5000 Fastest Growing Companies in America, and more. Justin is also heavily involved in philanthropy, including sitting on the board of directors for Project Survival Cat Haven.
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