Wharton Business Radio on Sirius XM
Marketing Matters is hosted by Wharton Marketing Professor Barbara Kahn, Director of the Baker Retailing Center and Catharine Hays, Executive Director of the Wharton Future of Advertising Program. Each week, hear Barbara or Catharine joined by one of their impressive revolving panel of co-hosts, made up of members of the largest, most cited, and most published marketing faculty in the world. They’ll discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building and much more. How are executives addressing the key challenges facing the industry? Where do they see the greatest opportunities? In addition, once a month, Marketing Matters teams up with Forbes CMO Network Editor, Jenny Rooney for a “CMO Spotlight.” Together, Jenny and Catharine tap into her extraordinary CMO Network to give you access to what’s on the mind of the world’s most innovative marketers today.