Justin Lefkovitch Knows Experiential Marketing

Justin Lefkovitch is the Founder and CEO of Mirrored Media, one of the entertainment industry’s most influential experiential marketing agencies. Justin sits at the intersection of entertainment, marketing, and the fan experience. He founded Mirrored Media with the core understanding that the relationship between the entertainment and marketing industries is unique; one that struggles at times due to industry language barriers, intimidating cultural nuisances, and different objectives. Justin took his vision and created a team composed of experienced entertainment and marketing industry alums with a focus on music. Mirrored Media creates high impact, enduring lifestyle campaigns, specializing in music and entertainment. Their success is defined by creating authentic experiences that drive engagement and promote growth. Mirrored Media brings campaigns to life that are a win-win for the talent, the brand, and, ultimately, the fan.

Since launching in 2011, Justin and his team have spearheaded various national campaigns with talent and brands including the multi-award winning BMW Road to Coachella campaign with Hans Zimmer,  SyFy’s The Magicians campaign with Bebe Rexha, Acura’s ILX launch with Metric, Mophie featuring hundreds of artists including Macklemore and Capital Cities, Coach’s “Backstage” Program with Grouplove, Tokimonsta, Kid Cudi, Skylar Grey, and more. Mirrored Media has also ideated and executed feature campaigns for Fullscreen, AwesomenessTV, Universal Pictures, NBC Universal, TNT Turner, MTV, Bacardi, Google Play, TuneCore, 20th Century Fox, iHeart Radio, Marriott Hotels, Hyatt Hotels, Captain Morgan, AT&T, CraveOnline, Ford, Stubhub, Hollywood Records, and many more. Additionally, Mirrored partners with major record labels and artists as their experiential arm to develop campaigns including Kaskade, Jeezy, Tove Lo, Tiesto, Selena Gomez, Sabrina Carpenter, and Banks & Steelz.

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Justin’s experience allows him to truly create a company and culture that bridges the gap between music, technology, influencers, art, and fashion. He has curated some of the most successful campaigns, and his work has been recognized for its creativity and transformational results by Forbes, EventMarketer, Chief Marketer, Inc., AdWeek, LA Business Journal, Huffington Post, and Summit International Creative Awards. Justin has been named one of Los Angeles Business Journal’s “Top Twenty in Their 20s”, Cablefax’s “Overachievers Under 30”, and The Apex Society’s “Power 30 under 30”, while leading Mirrored Media in winning consecutive EventMarketer’s Top 100 agencies “It List”, Chief Marketers “Top 100 Promotion Marketing Agencies”, Summit Creative Awards Experiential Winner, Inc. 5000 Fastest Growing Companies in America, Summit Emerging Media Award, MarCom awards, Summit Marketing Effectiveness Awards, Ava Digital Media Awards, PR Daily Content Marketing Awards, OMMA Awards, and more. Justin is also heavily involved in philanthropy, including sitting on the board of directors for Project Survival Cat Haven.

Mirrored Media’s BMW Road to Coachella Wins AVA Digital Platinum Award

Justin Thursday, January 11th, 2018

Mirrored Media is honored to announce that our BMW Road to Coachella campaign has won a Platinum AVA Digital Award. AVA Digital Awards honors the...

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Justin Lefkovitch, named one of Cablefax’s Overachievers under 30

Justin Thursday, January 11th, 2018

“Congratulations to Cablefax’s 4th annual class of Overachievers Under 30, who were feted Wednesday afternoon in NYC. Colleagues, bosses and family members celebrated their achievements, which range...

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Mirrored Media’s BMW Road to Coachella finalist for PR Daily’s 2017 Content Marketing Awards

Justin Monday, December 11th, 2017

Mirrored Media is proud to announce that our BMW Road to Coachella campaign has been selected as a finalist for PR Daily’s 2017 Content Marketing...

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