Category: Press

Wharton Business Radio on Sirius XM

https://businessradio.wharton.upenn.edu/bestof/marketing-matters/?h=2jP3d Marketing Matters is hosted by Wharton Marketing Professor Barbara Kahn, Director of the Baker Retailing Center and Catharine Hays, Executive Director of the Wharton Future of Advertising Program. Each week, hear Barbara or Catharine joined by one of their impressive revolving panel of co-hosts, made up of members of …

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Constantly Calibrating at RTX with Justin Lefkovitch

RTX 2016: Interview with Justin Lefkovitch of Mirrored Media BY JOSH SILVERMAN (EDITOR-IN-CHIEF) https://www.youtube.com/watch?v=jmDDpYj98Kg Back before “Mike and Dave Need Wedding Dates” released in theaters, we caught up with Justin Lefkovitch, CEO and Founder of Mirrored Media, to discuss their work with Fullscreen at RTX 2016 to promote the then …

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Forbes: The Mirrored Media Founder Transforming Experiential Marketing

In 2011, Justin Lefkovitch founded Mirrored Media, a leading experiential marketing company that specializes in creating high impact, enduring lifestyle campaigns that unite marquee artists with influential brands. The 27-year-old and his tight-knit team of skilled young forward-thinkers help brands connect with their target demographic through crafting organic music experiences. The …

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