Justin Lefkovitch on BizBash Rating the Super Bowl LI Halftime Show
Rating Super Bowl LI: Producers Give Lady Gaga Halftime Show a B+ Event producers from across the country shared their thoughts on the Super Bowl LI halftime show, which was headlined by Lady Gaga. One of the highlights of the show for producers was the use of color-changing LED torches …
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Yahoo Finance: Justin Lefkovitch Receives A Summit Emerging Media Award For Its Groundbreaking Marketing Campaign For Syfy
The Summit International Awards selected Mirrored Media to receive a Leader Award for Event Marketing in the 2016 Summit Emerging Media Award (Summit EMA) competition. Mirrored Media was recognized for its experiential marketing campaign for the premiere of Syfy’s hit series The Magicians, which continues to be adapted by other …
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14 Defining Traits That Could Make or Break Your Success As an Entrepreneur
14 Defining Traits That Could Make or Break Your Success As an Entrepreneur Here at Palo Alto Software, I interview a lot of successful entrepreneurs. Sometimes, I learn how they hit upon a great business idea. Other times, I learn about their experiences with startup culture, or how they conquered …
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MUSIC CONNECTION EXECUTIVE PROFILE: JUSTIN LEFKOVITCH
EXECUTIVE PROFILE: JUSTIN LEFKOVITCH, CEO/FOUNDER, MIRRORED MEDIA BUSINESS AFFAIRS, FEATURE ARTICLES, MAGAZINE JANUARY 30, 2017 BY ANDY KAUFMANN BACKGROUND Corporate sponsorships and product tie-ins have become increasingly important for artists wanting to maintain high revenue in the face of sagging record sales. So where does one go to find partnerships …
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13 Lesser-Known Tricks for Increasing Facebook Engagement Read
13 Lesser-Known Tricks for Increasing Facebook Engagement What’s a great trick for increasing engagement on Facebook that most new business owners don’t already know? Lead the Conversation The key to social media engagement is being engaging yourself. Look through your own posts and engage with each user who interacts with …
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Huffington Post: 11 Ways Business Owners Can Set the Marketing Curve
11 Ways Business Owners Can Set the Marketing Curve Digital trends seem to come and go before you can incorporate them into your marketing strategy. To stay up to date, follow these rules of thumb to help you pivot your marketing strategy in a timely manner. A. Study Industry Publications …
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Small Biz Trends: 12 Unusual Ways to Promote a Job Opening that Work
Are you really reaching your target audience on the same three websites? We asked 10 entrepreneurs from Young Entrepreneur Council (YEC) the following question: “What is an unusual but successful platform for posting a job description?” Unusual Ways to Promote a Job Opening Here’s what Justin Lefkovitch to say as part …
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12 Tips for Creating the Perfect, Professional Snapchat Filter
What’s one tip you have for creating Snapchat filters that really stand out and look professional at events? Keep It Simple Pay close attention to the theme of the event and incorporate the thematic elements into your filter. Simplicity is key; not too large, not too small, and try to …
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Huffington Post: 11 Things Every Great Leader Does (Or Says) When Communicating
11 Things Every Great Leader Does (Or Says) When Communicating Listening before speaking and remembering someone’s name are just two communication habits that make you an even more admired leader. A. Memory An extremely underestimated leadership communication habit that leaves a lasting impression is remembering someone’s name. The habit of …
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Huffington Post: 11 Must-Need Tools to Share Your Company’s Finances With the Rest of Your Team
11 Must-Need Tools to Share Your Company’s Finances With the Rest of Your Team As a growing company, it’s crucial to be transparent about finances with key leaders on your team. These tools make it a whole lot easier to do just that. A. Live Sharing Reports We have implemented …
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